Virtually everyone in North America is familiar with the “For Sale” signs in the yards of houses on the market. A rider is a smaller sign next to the main “For Sale” sign that provides additional information about the real estate agent selling the property. The primary purpose of real estate riders is to provide passers-by with the realtor’s contact information, in case they’re interested in learning more about the property or even making an offer. Riders may also provide additional information on the property such as the date of the next open house. Marketing is the biggest benefit of real estate riders. Without them, prospective buyers must remember the address and actively search the online listing instead of simply calling the number on the rider. Real estate riders are also customizable, as they’re available in a variety of colors, fonts, and materials. Furthermore, agents can match the language on the riders with the property they’re trying to sell. Many agents include a catchphrase or joke on the sign riders to make them more memorable to the reader. Riders are highly affordable and can fit nearly any budget. Basic riders are the least expensive.