REAL ESTATE SIGNS
Choosing A Material For Your Real Estate Signs
Real estate is a big part of the sign industry. Even in these days of difficult economic times real estate signs are necessary for advertising. Making choices about your branding isn’t always easy. Sometimes it is hard to decide which material to use or what type of sign will create the best impression. We are here to help try and clear up some of the questions.
How do I decide which material to use for my real estate sign?
The two most common materials are Coroplast and Aluminum. Coroplast is a corrugated plastic and Aluminum is, a lightweight metal. There are also a few other less prominent choices. They include Masonite, polyethylene plastic, PVC plastic and Scooter board (a synthetic waterproof board).
These other materials we’ve listed have no greater product or economical advantage over the more common materials of aluminum and Coroplast. However that decision is still not necessarily a simple one. Some sign shops have been pricing the aluminum and Coroplast signs in a way that gives a false impression of the value.
Are you getting a false impression in the value of your custom real estate sign?
There are certain companies who are selling the Coroplast for sale signs for a very low price, and as a consequence aluminum comes off as though it is extremely expensive. However this is unfair to the consumer. In reality the price difference of coroplast or aluminum is negligible. By making such a price difference they are devaluing the Coroplast sign and giving the perception that aluminum is financially unfeasible for small businesses.
How can they they be similar in price if one is plastic and one is metal? The truth is that material is the only variable in the price. The amount of materials used, and the process to produce the coroplast or aluminum real estate sign are both exactly the same! There is also a relatively small price difference in the materials. Even with the current state of the economy the price of aluminum has not raised significantly. Now that you know this you can start choosing which is the real value for your new real estate sign.
Choosing the real value for your real estate sign
When you’re purchasing a sign there are a few factors that determine the value:
- How effectively does it promote confidence in you and your abilities?
- Does it exude professionalism?
- Does it have the “staying power” to give clients a sense of security?
Looking at the two materials individually will help to clarify the qualities of both.
Coroplast– Corrugated plastic is a lot like plastic cardboard. Waterproof. Not wind resistant. Up close the corrugation can be seen on the sign faces. The corrugation also shows on the edges of the sign. The corrugated plastic is rated for two years outdoors. It is less expensive than aluminum.
Aluminum– Lightweight metal with baked on enamel coating. Waterproof. Rust resistant. Wind resistance dependent on the aluminum thickness you choose. A super smooth finish as a base for professional looking aluminum real estate signs.
As you can see from a side by side comparison, the true value is with the aluminum signs. For professionalism, longevity, and the relative low cost, aluminum is our top recommended real estate sign
In addition to “For Sale” signs and full service graphic design, Signs Done Fast can also print your open house signs, provide both stock and custom riders, and post installation – all while delivering a quick turn around time. Installations are still being offered during the pandemic.