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Choosing Sign Material to Use for Your Real Estate Signs

Real estate signs are a big part of the sign industry. Even in these days of difficult economic times real estate signs are necessary for advertising. Making choices about your signs aren’t always easy. Sometimes it is hard to decide which material to use or what type of sign will create the best impression. We are here to help try and clear up some of the questions.

How do I decide which material to use for my real estate sign?

The two most common materials for real estate signs are Coroplast and Aluminum. Coroplast is a corrugated plastic and Aluminum is, of course, the lightweight metal. There are also a few other less prominant choices. They include Masonite, polyethylene plastic, PVC plastic and Scooter board (a synthetic waterproof board).

These other materials we’ve listed have no greater product or economical advantage over the more common materials of aluminum and Coroplast. However that decision is still not necessarily a simple one. Some sign shops have been pricing the aluminum and Coroplast signs in a way that gives a false impression of the value.

Are you getting a false impression in the value of your custom real estate sign?

There are certainly sign companies who are selling the Coroplast for sale signs for a very low price, and as a consequence the aluminum signs come off as though they are extremely expensive. However this is unfair to the consumer. In reality the price difference of a Coroplast or aluminum sign is negligible. By making such a price difference they are devaluing the Coroplast sign and giving the perception that the aluminum metal signs are out of reach for small businesses.

How can they they be similar in price if one is plastic and one is metal? The truth is that material is the only variable in the price. The amount of materials used, and the process to produce the coroplast or aluminum real estate sign are both exactly the same! There is also a relatively small price difference in the materials. Even with the current state of the economy the price of aluminum has not raised significantly. Now that you know this you can start choosing which is the real value for your new real estate sign.

Choosing the real value for your real estate sign

When you’re purchasing a real estate sign there are a few factors that determine the value:

  • A sign that promotes confidence in you and your abilities
  • sign that exudes professionalism
  • sign that has “staying power” giving clients a sense of security

Looking at the two materials individually will help to clarify the qualities of both.

Coroplast Real Estate Sign – Corrugated plastic is a lot like plastic cardboard. Waterproof. Not wind resistant. Up close the corrugation can be seen on the sign faces. The corrugation also shows on the edges of the sign. The corrugated plastic is rated for two years outdoors. It is less expensive than aluminum.

Aluminum Real Estate Sign – Lightweight metal with baked on enamel coating. Waterproof. Rust resistant. Wind resistance dependant on the aluminum thickness you choose. A super smooth finish as a base for professional looking  aluminum real estate signs. Rated for 10 years outdoors.

As you can see from a side by side comparison, the true value is with the aluminum signs. For professionalism, life of the sign and the relative low cost, aluminum is our top recommended real estate sign

In addition to “For Sale” signs and full service graphic design, Signs Done Fast can also print your open house signs, provide both stock and custom riders, and post installation – all while delivering a quick turn around time.  And installations are still being offered during the pandemic.

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